People who have subscribed to your emails are actually a bonus for you. Marketers usually don’t spare efforts to attract new subscribers. Meanwhile, later they make a bunch of mistakes when it comes to engaging people and keeping up a good relationship with loyal customers.

Yes, you have to use analytical tools to track how many people unsubscribed, but it’s more important to know “why” they did so. This will open plenty of opportunities for you to improve your communication with customers, attract them by quality content and build up trust.

Below we suggest you learn the main reasons why people usually opt-out of email. Pin Dos and Don’ts of email marketing. Explore them carefully to avoid losing your customers’ interest!