2 Most Common Digital Marketing Myths to Forget in 2018
Statista reports that the U.S. spent $59.82 billion on digital advertising in 2015. And, that Digital Marketing spend is expected to increase up to $120 billion by 2021. How is that for you?
Statistics prove the continuous importance of Digital Marketing in today’s digitized world. The experienced marketers know it, and they take appropriate actions to strengthen their digital marketing strategies to boost their brands’ online presence. Yet, those who lack substantial experience believe in the common Digital Marketing myths that surround the industry. They are myths that keep believer-marketers from growing their businesses.
But you won’t be one of them if you learn about these 2 most common Digital Marketing myths. They can do you real harm, if not aware of their falseness. We want you to succeed though! That’s why it is time to forget these myths! Ready? Go!
Digital Marketing Myth #1: It Is Good to Be on Every Social Platform
Indeed, social media has become a very powerful marketing hub in the digital world. Why so? Because it is where brands can meet their prospects most of the time!
In 2017, the world had 2.80 billion global social media users, equaling 37% penetration. And, as of the last quarter of 2017, Facebook alone had 1.37 billion active users visiting the platform every single day. Can you imagine that?
Now, many businesses continuously achieve remarkable success through Social Media Marketing, setting great examples for others. Yet, some businesses take those examples too far, and decide that they should be on every social platform that’s out there, in order to maximize the effectiveness of their Social Media Marketing efforts. They want to be on Facebook, Instagram, Twitter, LinkedIn, Google+, Tumblr, Pinterest, Snapchat, you name it!
But, they shouldn’t. It is not a mandatory factor to be on all social media channels to really succeed in SMM.
Instead, every business should have a thorough look at its targeted audience, see what social platforms they prefer and spend most of their time, in order to meet them at the right place at the right time. You see the point?
If, for example, you have a very trendy hair salon and your target audience is 25-35 years old women, then you definitely don’t need a LinkedIn account for your business. Simply, LinkedIn is a more professional platform, where users won’t be interested in your services. In this case, Instagram, Facebook and Pinterest accounts would most likely be ideal.
So, the lesson is to do your research and choose to be on those social platforms where you really will meet your prospects, with the chance to communicate with them.
In fact, a rule of thumb is to have 2-3 social accounts for your business, that best represent the platform your target audience spends time in. Having more will be a mere waste of your time, energy and money, especially if you are a small business. You wouldn’t want that, would you?
See Also: Creating Buyer Personas: The New Marketing Focus For Your Business
Digital Marketing Myth #2: SEO Is Dead
Indeed, the SEO of 2010 is dead. A vast amount of SEO techniques of the past, such as black-hat and gray-hat techniques, are gone for good.
As a matter of fact, SEO is no longer what it used to be. Only with stuffing keywords in your content as much as possible and having the right site architecture are no longer enough factors for ranking high in search engines.
Now, it is a more complicated discipline, enriched with thousands of search engine updates that put marketers in a constant battle to improve their own search engine presence. UX, conversion rate optimization, CTR optimization among many other additions to the art of SEO make it a completely modernized, yet very crucial Online Marketing tactic.
That’s right! Very crucial! Let the SEO statistics prove you that:
- 91% of internet users use search.
- There are over 1.2 trillion global searches being conducted each month.
- 93% of online experiences begin with a search engine.
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
Convinced yet that SEO is far from being dead? You better be! And, you better forget about these 2 most common digital marketing myths! Seriously!
